Overture - Marketing Like You've Never Seen


MBEConnect Profiles Magazine

October 25, 2011

Imagehaus

 

Where Design Lives to Communicate

About Us

IMAGEHAUS, founded in 2000 and owned by Jay Miller, is a design consultancy that uses strategic design to build strong brands. We specialize in naming, visual identity and brand management for organizations seeking to launch, grow or reinvent themselves. We believe in creating powerful design that meets our clients’ business objectives. We are passionate about building relationships with our clients and exceeding their expectations. This is our mission in every encounter and on every project.

Image is everything in a media-soaked world. That’s where we come in. We are visual zealots who believe in the ideas behind the visuals. Everything you see is designed — your computer, the car you drive. And everything has the opportunity to be designed well or poorly. The idea behind our work? Be focused and consistent. Be engaging and compelling. Be distinctly different and true. • We collaborate, not only with our clients, but throughout the entire creative process from start to finish.

  • Our designers don’t work in silos, isolated. We work as a team.
  • Three or four minds on a project will always outperform a single mind.
  • The HAUS made collaboration a priority in developing who we are and how we work.

A few HAUS rules on how we communicate, how we work, and what we believe: Engage. Clarify. Stay consistent. Never assume. Focus. Listen. Respect. Be accountable. Give credit where credit is due. A strong brand equals a strong image. Image is in the eye of the beholder. Design must be a force for good. We utilize design’s enormous power for our clients’ benefit. Not our own  gratification. Enough said.

Leadership

Jay Miller, (22 years of industry experience) Founder, President, Creative Director and Account Management of IMAGEHAUS, has been designing – in some form or another – since the ripe old age of eight. It started with renderings of the International Harvester on his Dad’s farm in Iowa. From there it blossomed into posters for grade school elections and playbills for high school drama club. Formalized at Iowa State University with a Bachelor of Fine Arts degree, Jay took his skills into the corporate world as a graphic designer at Meredith Publishing, working on brands such as Better Homes & Gardens, Do It Yourself and Country Home Magazine.

From there, Jay spent the next 10 years directing creative at a variety of national marketing and advertising agencies— including Periscope, Martin Williams, and FAME—as well as client-side as Creative Director at NordicTrack. Armed with this bevy of strategic and creative know-how, Miller was determined to strike out on his own. To step away from the corporate confines and create a design-centric marketing firm founded on the power of strategy + design; focused on collaboration with clients, staff, vendors and other partners. With the end goal of driving business for clients, not stroking egos. Founded on the belief that everything is designed and thereby had the opportunity to be designed well or poorly. This is, and has been for eleven years now, IMAGEHAUS.

What ’s Your DNA?

The greatest asset IMAGEHAUS brings to the table is our thought leadership. It drives our ability to define the essence of your brand. We call our process “Brand DNA,” and we use this to bring objectivity to a subjective process. First, we listen. We have an open, honest discussion to understand your brand and your needs. To help us better define opportunities.

Second, we learn. We examine your brand and the business. We define the audience. By pointing out distinctive differences and perceived audience responses, we gain insight and understanding of your customer. We use the power of imagery and words to define your brand’s personality. And we do all of this with you — getting your feedback along the way — as we
reach an agreed upon strategy.

Lastly, we lead. Our ideas are born out of this Brand DNA process. The information gathered is a foundation for building a strong, consistent message for the present and the future.

Services

  • Advertising
  • Apparel
  • Corporate Communications
  • Direct mail
  • Gift Cards
  • Guerilla Marketing
  • Identity
  • In-Store
  • Packaging
  • Posters
  • Promotional

The Imagehaus Giving Program

Since 2000, IMAGEHAUS has been committed to building a better community through a giving program based on core values of compassion, creativity, candor and courage. In partnership with worthy non-profit partners, we have donated more than $2 million in creative services to put the power of design to work. Building brands. Creating impact. Expanding audiences and clarifying the vital messages that compel people to care, to listen and to act.

Video

 

Business Statistics

 

 

 

 

 

 


Contact:
718 Washington Avenue N, Suite 214
Minneapolis, MN 55401
Office: (612) 377-8700
Fax: (612) 374-2956
www.imagehaus.net






 
 

 
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