We’re Not About Products…We’re About Concepts

About Us

Overture Premiums & Promotions, established in 2001, is a full service promotional marketing agency that has quickly become a leader in the industry. Overture has experienced tremendous growth and is consistently ranked as one of the Top 50 Distributors by Promotional Marketing as well as one of the Best Places to Work by Counselor Magazine. Overture is a privately-held, certified women-owned business (WBE) that offers thousands of advertising specialties and promotional items from both domestic and international markets. The management team consists of individuals who have more than 30 years of experience in the promotional products industry.

Overture is a company that not only has a proven track record but can also adapt to your organization’s specific needs. Overture has years of experience working specifically with Fortune 500 companies and large organizations, providing them with a full suite of on-site services to ensure faster turn around and lower costs, as well as complete scalability to work with programs of almost any size.

Overture helps your organization see a measurable positive ROI on promotional marketing campaigns by researching your audience, understanding your voice, and finding products which manifest just that.

Leadership

Heather Sanderson is the Managing Member of the company, bringing not only her entrepreneurial skills and spirit with her, but also a wealth of operational and financial expertise. Prior to founding Overture, Heather was CFO of an ASI industry supplier with five different divisions located in Texas and California, for ten years. Heather started her career working as an accounting manager for a local food distributor with company sales of approximately $10 million and eventually managed the operational side of the business. As CEO and owner of Overture, Heather uses her business expertise to lead the management team and company with a long-term business strategy based on a foundation of controlled growth. Even as Overture continues to grow, she is a permanent member of the company’s Mentor Program passing her ad specialty expertise on to the next generation.

Services

In House Services

Overture offers an extensive electronic catalog of promotional products on their website. This is your single source for tradeshow giveaways, corporate apparel, executive gifts and imprinted promotional products. Be sure to check out their Close Out promotional items, Overture Exclusives, and for those last minute emergencies, consider their AAA Rush Service logo products.

Imprinting Services

Overture’s imprinting services provide impeccable quality, affordable prices and ultimate quality assurance. Pad printing, screen printing, hot stamping, silk screening, embroidery, digitizing and banner production, are just some of Overture’s in-house imprinting services. In addition to those, Overture can cover any other printing needs with its extensive network of supplier partners, guaranteeing that any job can be completed.

Warehouse, Fulfillment & Distribution

Whether you need to have your tradeshow giveaways arrive at the convention before you do, or have your corporate apparel shipped directly to your nationwide sales force, Overture coordinates your fulfillment project to your exact specifications. Overture can also develop special packaging and inserts for those special corporate gifts and imprinted promotional products and then handle the distribution for you.

Graphic Design

Unlike many advertising specialties distributors, Overture offers resources of a full-service graphics department. Their staff of talented designers and production specialists makes sure that every promotional product looks its best, even when you need to fit your logo on a small tradeshow giveaway.

Global Network & Import Sourcing

The bottom line is what matters, and Overture understands that. To help reduce your costs, Overture has negotiated exclusive rates with their vendors, developed global partnerships and created import sourcing programs for large quantity or custom orders.

What does a global network mean for you? It means there are no limits to what Overture can do. Overture understands that some of their clients will require completely custom products and/or large order projects, which is never a problem for them.

E-Stores/Technology

Overture leverages technology to increase ordering efficiency, reduce paperwork and more importantly, make your life easier. They can create a completely custom e-store suited to your organizations specific needs. Overture is one of the industry’s innovators in the development and management of custom e-Commerce promotional product web sites. They design, host and maintain your exclusive web site for you. Overture can help you aggregate your spend and save you money, all while making management of your marketing projects and budget less time consuming and more productive.

Overture also develops custom e-Commerce solutions that fit your very specific needs: from “basic” proprietary company online stores to comprehensive promotional product marketing sites that include online tools and direct access to Overture’s marketing experts.

Promotional Products Electronic Catalog

Your single online-source for all of your imprinted promotional products, trade show give aways, corporate gifts, promotional pens, corporate apparel and logo products. Checkout our specially-priced Close Out promotional items, Overture Exclusives; and for those last-minute emergencies, our AAA RUSH Service logo products.

Closeouts

Overture’s outstanding reputation in the advertising specialties industry results in Overture being specially selected by several of the top promotional product suppliers to be a strategic partner that receives preferred pricing, exclusive promotional items and special value-added benefits which they pass on to you. Through their supplier partners, they add new promotional products exclusive to Overture all the time.

When you’re in a time crunch, you can count on Overture. Whether you’ve just realized that you’re out of logo’d XL golf shirts and there is a company outing this weekend, or you need a last minute giveaway for next week’s tradeshow. Overture’s special AAA RUSH Service guarantees that your logo’d products will be produced and shipped through their priority process.

Overture will receive your artwork, get your approval for the order, and produce and ship your logo product to arrive when you need it.