What is a Business Profile?
MBEConnect puts national focus on minority- and women-owned businesses (M/WBEs) through an engaging website and interactive digital publication, MBEConnect Profiles. Each issue of MBEConnect Profiles features original articles focused on the biggest topics in the supplier diversity world, as well as Business Profiles featuring the best and brightest M/WBEs in the country.
A Business Profile from MBEConnect is a two-page interactive document about your diverse business. Each Business Profile uses text, pictures, audio, video, web links and collateral materials to paint a vibrant picture of what the business is about. Business Profiles are distributed through print, online, smartphone apps, Apple iBooks and the Issuu digital reading platform, putting each business in front of tens of thousands of eyes. After publication, the Business Profile remains on the MBEConnect site permanently, and the interactive document becomes a valuable standalone marketing material for business owners to send to prospective clients.
Sample Business Profile (Print Version)
Here is an example of what a Business Profile from MBEConnect looks like. In addition to this printed version, there is an HTML version of this Business Profile posted online. Click on the image below to view and download the profile as an interactive PDF.
To see what a Business Profile looks like in the larger context of MBEConnect Profiles magazine, expand the Issuu Digital Reading Platform below.
How Can a Business Profile Help My Business?
Business Profiles receive a great deal of national exposure immediately when the magazine is released. MBEConnect has an extensive email database of M/WBEs, corporations, supplier diversity professionals, nonprofit organizations and government agencies and distributes each issue to these parties through email. MBEConnect also prints physical copies of the magazine for distribution at major supplier diversity events throughout the year.
MBEConnect also heavily promotes each issue, as well as individual businesses featured in the magazine, through its social media channels. Business Profiles remain online permanently and provide a significant boost to featured businesses in internet search engines (e.g., Google, Bing).
After publication in the magazine, use your Business Profile as a standalone piece of marketing material to send to prospective clients. With all of your important documents already linked within your Business Profile, it will become the only document you will ever need to send. Impress your current and future clients with your interactive video, web and audio components and use the document as a complete snapshot of your business and its personality. You can also order extra print copies of your Business Profile directly through MBEConnect to hand out at meetings, trade shows, or even your office lobby.
Where Does the Information Come From?
MBEConnect will work directly with you to gather information about your business. As the business owner, you have complete control over what information is included in the final product. If you do not have a video or audio clip to include in your Business Profile, MBEConnect can work with you to create one.
How To Get Your Business Profile
Contact the MBEConnect Team to get started on your Business Profile today. Read the MBEConnect Media Kit for detailed distribution numbers and pricing. You can also use our safe and secure online store and get started right away.
